Content Ideas - REACH Media Network

Reusing Old Assets in Your Digital Signage

reachmediastg — Wed, 02 Feb 2022 17:12:41 +0000

Keeping Your Content Rotation Fresh Creating new content for a target audience is a difficult task that requires extensive planning and multiple draft revisions. When you finally find something that resonates, it would be a shame to use it only once, and constantly generating new content for every campaign may not prove to be sustainable. Thankfully, there are ways to repurpose your old content with a different approach that prevents your content rotation from becoming stale. REACH provides easy-to-use content management tools that can give a fresh perspective to your older assets. Maximize the performance of your digital signage solutions by turning old assets into compelling attention-grabbers. Rule 1: Less is More While somewhat cliché, “Less is More” has proven to be an effective way to communicate through digital signage. Digital signage is meant to be dynamic, circling through multiple images and videos in a short timeframe. Hence, shortening things down to the essentials ensures clarity in your messaging. Keeping each screen focused on a single topic not only makes sure that message is conveyed but also keeps your tenants from being overwhelmed. Using easy-to-read fonts and uncomplicated writing will only help your audience’s understanding. Some of the most used...

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The Value of User-Generated Content in Digital Signage

reachmediastg — Tue, 18 Jan 2022 18:29:52 +0000

Leveraging User-Generated Content A great way to maintain a loyal consumer base while also drawing in a new audience is through the effective use of user-generated content. User-generated content is great because of its sheer abundance and low cost. However, simply displaying user content on your digital signage will not spark excitement amongst your viewers alone. The key is to repeatedly engage your audience and provide value for interacting with your brand. Start with Social The most obvious avenue to start with is social media. Social media channels are a treasure trove of user-generated content with millions of potential posts every day. Take a moment to really hone in on the strengths of your business and why customers return. This will help you find a niche audience in the online space that is looking for what you have to offer. As a result, your communication efforts will be more effective, as you’ll be reaching a community that wants to see what you’re advertising. Once you have a defined audience, it’s time to start interacting with them. This will depend on what kind of industry you may find yourself in, but here are some popular ideas we have seen in some...

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Managing Your Digital Content Library

reachmediastg — Mon, 13 Sep 2021 18:51:42 +0000

Attention-grabbing content The Rules of Designing Digital Content A large volume of media assets is essential in order to push diverse, attention-grabbing content to your audience. Otherwise, your digital signage solutions can grow stale. Unfortunately, having a vast library of assets can also cause disorganization, making it hard to find the right materials to complement your communication efforts. Hence, it is important to organize your assets to ensure the graphics you need are easy to find. REACH’s Media Library and Calendar applications provide intuitive organizational tools that establish a solid infrastructure for content creation. But simply throwing things in a folder does not always mean you are organized. Knowing the best organizational practices will streamline the content creation process and result in a more efficient working environment. Check the Calendar Many would tell you that having a planner or calendar is a great first step in organizing your library. Online sources like Google Calendar make this process even more straightforward, as they can be accessed from anywhere and will send push notifications when you have events set up. This can ensure everyone remains on schedule and important deadlines are met. KNOW YOUR AUDIENCE Centralize Your Assets Having content scattered in...

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The Rules of Designing Digital Content

reachmediastg — Mon, 13 Sep 2021 18:30:11 +0000

CREATING CONTENT The Rules of Designing Digital Content Creating content is an exciting part of your communication efforts, as it is one of the primary ways you can relate to your audience and establish a connection. But figuring out the most effective means of doing so can be a tricky endeavor. Through our many partners, REACH has seen a variety of successful campaigns that have similar themes throughout their digital signage solutions. Developing our industry knowledge has revealed there are common rules to follow when creating content for digital signage. Keep the following rules in mind, and your screens will be turning heads in no time! Rule 1: Less is More While a common, somewhat clichéd phrase, “Less is More” has proven to be an effective way to communicate through digital signage. Digital signage is meant to be dynamic, circling through multiple images and videos in a short timeframe. Hence, shortening things down to the essentials ensures clarity in your messaging. Keeping each screen focused on a single topic not only makes sure that message is conveyed, but also keeps your tenants from being overwhelmed. Using easy-to-read fonts and uncomplicated writing will only help your audience’s understanding. Some of the...

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Creating a Digital Content Strategy

reachmediastg — Fri, 10 Sep 2021 20:25:07 +0000

Effective graphic design Creating a Digital Content Strategy Having effective digital signage can do a lot more for your business than just increasing brand awareness. Increasing your digital footprint, boosting web traffic, promoting new products, and providing a better experience for those in your facility can all be measured to be achieved through digital signage. However, not every project will require the same methods, nor will they always yield the same results. It is important to build a strategy for your digital content, so you can stay on target with your communication objectives. As experts in the field, REACH has seen thousands of digital signage strategies employed and has a wealth of industry knowledge when it comes to crafting an effective approach. This article will detail how you can identify the key factors to a successful campaign. Identify Your Goal An effective strategy is held together by a straightforward, easy-to-understand, and often measurable goal. Vague objectives like “boost engagement” can spiral off into multiple directions and become messy. A more specific goal will keep your team focused and will allow for a streamlined thought process when coming up with your campaign tactics. Below are a few of the most common...

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Graphic Design Tips

reachmediastg — Fri, 03 Sep 2021 18:22:35 +0000

Effective graphic design Create Graphic DesignsThat Stick Graphic design is all around us. From TV commercials and magazine ads to the ones you barely notice, like billboards and street signs, graphic design is a key element in conveying information. Sometimes a simple image like a crosswalk sign tells us everything we need to know in a split second. With thousands of examples of graphic design presented to us each day, how many can you recall? The key to effective graphic design is not only making something that looks good, but remains in the minds of your audience for a length of time and inspires them to take action. As you utilize REACH’s extensive design features, keep these tips in mind to create signage that your viewers will remember. STICK TO YOUR BRANDING Beauty In Simplicity Let’s take a look at the two design examples. While the one on the top is beautiful and well-crafted in its own right, it is unlikely to appear on any company logo. The complexity of it would make it hard to attribute it to any brand. However, you would be hard-pressed to find someone around the world who does not recognize the golden arches. The...

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Designing Beautiful Digital Signage Content Services

reachmediastg — Fri, 17 May 2019 11:00:26 +0000

If you’re in the market for digital signage software, you may not have thought about how you’re going to actually design the content that will be displayed on your digital screens. Thankfully if you choose to work with REACH Media Network, we offer digital signage content design services to build out a beautiful looking display. This way your viewers will be more engaged and you’ll be able to focus on the actual content that will be displayed on the devices, not the design itself. Build Your Brand with the Help of REACH When you choose to purchase our digital signage software, we’ll not only provide you with a cloud based, easy to use software, but we’ll also assist you with the design process as well. We offer free design services to help you incorporate your company logo, colors and a digital sign background that’s cohesive with the overall look of your company. Large Library of Templates to Choose From While we’re more than happy to help design a custom digital sign for your needs, we also offer hundreds of free templates that will help to cut down on the amount of time you have to spend designing your digital signs. ...

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Digital Signage Content and Stock Photos

reachmediastg — Wed, 15 May 2019 11:00:38 +0000

One of the most difficult aspects of engaging digital signage is creating the content in such a way that is engaging for those who are constantly walking by. Sure, anyone can throw up some bland text onto a digital sign, but will people actually pay attention? The answer is likely, no! At REACH Media Network, we’ve made it our mission to not only create high quality digital signage software, but to create it in such a way that is user friendly and easy for anyone to use regardless of their technical prowess. One way that we do this is by providing a wide array of free digital signage content and stock photos that make creating any type of digital signage a snap! Licensed Content Available for Use with REACH Digital Signage Software At REACH, we’ve licensed content from hundreds of providers such as ESPN, Bloomberg, USA Today, Google, Entertainment Weekly and many others. This allows you to gain access to free headlines, pictures and videos that are updated every 20 minutes throughout the day. This way your viewers will instantly be pulled in to engage with your content thanks to these real-time updates. Free Library of Stock Photos In addition,...

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Integrating Social Media & Digital Products

reachmediastg — Tue, 23 Jun 2015 17:57:54 +0000

If you’re using digital signage, touch screens, or mobile app, chances are you’re constantly in search for more engaging content to display. In today’s world, social media provides for a more personal, customizable way to get your audience involved through your displays or app. Did you know 71% of Internet users are on social media? Colleges, gyms, hotels, and even government spaces are including live social media content into their rotation to drive engagement by showcasing customers’ tweets, Instagram photos, Facebook videos and more. How exactly can social media be an advantage, not only your digital signage content, but also your business or event? Here are 5 reasons to integrate social media and your digital communication products: Viewers are more involved Over time, digital signage that lacks interaction tends to blend into the background after a while, becoming just another advertisement to viewers. By incorporating live social media feeds, you can recapture viewers’ attention by letting them have a say in your display’s content. Within your REACH software, you can pull feeds from Instagram, Facebook and Twitter to allow members and customers instantly see their post hit the big screen. Generates automated content With your audience filling your displays with...

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