AN INTRO TO RELIGIOUS DIGITAL SIGNAGE
Churches and other religious venues are quickly adopting digital signage to help grow their communities and bolster fundraising. When someone walks into your venue, you want them to feel respected, welcomed, and part of something bigger. Digital signage for religious venues helps you do that. Through powerful app integrations and dynamic features, you can capture your congregation’s attention more than ever before and encourage deeper, more spiritual engagement. Not only that, you can encourage direct interactivity through touchscreen kiosks to further immerse your audience in the spirit of your message. All this can work together to give your audience a unique experience that further allows them to connect with their religion.
Of course, that’s not the only positive digital signage provides. When you sign on with REACH Media Network, you gain access to a host of benefits that will help you grow along your digital signage journey. Our support team is available 24/7, meaning someone is always around to help you out. Not only that, but our creative team offers free, professional design work to get your signage layouts looking exactly the way you want them. We also routinely put out fresh, free content playlists that can be easily added to your displays. Some of these content playlists revolve around religious initiatives, so feel free to ask your account manager about these templates! Regardless, this article will give you additional ideas to inspire great signage initiatives. If you haven’t started your digital signage journey, click the button below to get started!
CALENDAR INTEGRATIONS BOOST EVENT REGISTRATION NUMBERS
Many religious institutions host events in order to fundraise for the congregation or to rally around a specific cause. Live announcements and pamphlets can help, but they can only go so far, and sometimes people need more reminders. Integrating digital calendars for your religious digital signage solution can boost event engagement and grow your community. These events are great opportunities to invite new people to your parish. Through digital signage, you can create dynamic calendars that catch the viewer’s eye and increase awareness. Each calendar can be edited to align with your congregation’s aesthetic, allowing you to maintain a consistent look to promote your events. From there, you can also add scrolling animations, static fades, and more to further grab attention. If you already have events listed in a third-party calendar software, you can integrate that with your REACH CMS in order to pull those events in for display. Regardless of your preferred integration, digital calendars will help boost your event participation and grow your parish!
GUIDING THE WAY
Many churches with expansive campuses or multiple locations dedicate at least one or two displays to digital wayfinding. Alleviating viewer frustration or confusion by providing a navigation tool has proven to be an effective way to draw people to displays. From there, they interact with the displays directly, viewing room charts or campus maps that show exactly where pedestrians are located. If you employ interactive kiosks, you can even run programs that allow viewers to move around with and interact with maps. This gives more direct control to their experience and allows them to navigate at their leisure. With such a useful tool drawing them to the screens, it then becomes an excellent opportunity to engage viewers with additional content. When space permits, other announcements, calendar events, and even interactable elements can further engage your audience. This can boost congregation engagement and interest them in other church initiatives to get involved in. To bring all this content together, you can then include QR codes that redirect viewers to a landing page or other web content. This can result in greater registration numbers for events, a higher number of volunteers, or other engagement opportunities.
SHARING SOCIAL MEDIA TO GROW YOUR COMMUNITY
Social media is all about sharing exciting content to drive engagement. Many congregations have created their own social media channels in order to expand their community and notify people of important events. But why restrict that content to just phone screens? By integrating your social media channels with your digital signage solution, you can expand your digital footprint to the real world! There are many benefits to integrating your social media into your displays. Social media content lends itself naturally to being shared and encouraging viewers to interact with trends and hashtags. By including your social media channels, you can queue viewers into important events, announcements, or even trends going on in your industry or business! You can even create your own trends, encouraging community members to share how they celebrate religious holidays, traditions, and more! Leveraging user-generated content is effective at getting others to participate in initiatives when it’s easily visible through digital signage. Seeing others participate inspires others to want to be “shown off” on digital displays and will drive them to participate. This type of engagement can be posted right to your timeline using hashtags or re-posts, or can be submitted through external means! User-generated content also has the added benefit of being free and quick to produce, allowing you to update content at a moment’s notice.
However, we all know social media can be the wild west of the internet. That’s why REACH’s software allows you to set up parameters for content that is appropriate for your timeline. Before something is posted and shared to your digital displays, you can appoint content creators or “approvers” to review and approve content. This way, you can filter out content that may be inappropriate or irrelevant to your position. Such parameters can also be applied to specific hashtags, allowing you to automatically skim through content that falls under that category. As a result, digital signage gives you full control of your social media experience while also driving higher engagement!
INSPIRE ACTION
We mentioned previously in this article how QR codes can drive engagement through digital displays. QR codes can essentially be the final point of engagement that results in a viewer taking action. These QR codes link audiences to product landing pages, event registrations, or digital coupon deals! Redeeming these awards or having an easy avenue to checkout can result in greater conversion numbers and more traffic to your stores. Even if they have never visited a physical location, these digital deals can encourage them to check it out, resulting in a potential customer that previously may not have been interested. These QR codes can even be used to gauge audience attitudes. Instead of deals or landing pages, these links can also lead to surveys or forms that ask customers about their feelings, wants, and needs surrounding your company. This type of engagement can lead to strategy changes that further improve your business.
REACH OUT NOW
Many facilities are updating their signage approach. With that in mind, we HIGHLY recommend reaching out to your account manager now if you want free content, interactive integrations, or other signage implementations. While the process itself should not take too long, we do like having time to test the connection and ensure stable connectivity. Additionally, if any issues arise in that time, our support team can quickly sort them out. For more information, click the button below!
