Push Past Your Limits
Digital signage is an expanding industry that allows businesses to communicate with their audience in new and exciting ways. These digital displays save on certain costs, expand your influence, and bolster creativity. With all this in mind, digital signage has the potential to become an essential tool for your business.
At REACH, we are committed to the success of our clients and believe in the power of creating strong relationships. It benefits both clients and audiences alike, which is why digital signage is important. But you must understand the strengths of digital signage to achieve your communication objectives. Once you know the ins and outs of digital signage, you will be able to create stunning digital campaigns that will turn heads the moment you go live!
Why Digital Signage?
We firmly believe there is not a company out there that would not benefit from digital signage. This is because digital signage offers flexibility not found in traditional media outlets. The result is an experience you can tailor to your needs rather than working with restrictions. So let’s look at some of the ways digital signage can help your business.
1. Saves You Money
Some people get worried when they see an installation cost for their digital signage, but it is important to think long-term. Once your displays are up and running, you no longer have to spend on printing or distribution costs! Our cloud-based management system allows clients to update their signage from anywhere, any time. This allows for quick and cost-effective asset creation that would not be possible through other mediums. You can also contact our creative team to help you create professionally-designed layouts that fit within your branding guidelines!
Additionally, integrations with social media sources can help you leverage user-generated content. Images, quotes, and videos can all be pulled from your social media timelines and displayed on your digital signs.
2. Gets You More Attention
Digital signs also do a much better job grabbing the attention of your audience. Dynamic elements such as video or engaging apps such as a weather radar give a bit of flair that immediately draws people in. From there, your chances of making a strong impact are high. Studies have shown that digital signs get 400% more attention than traditional media, and have an 83% recall rate. This means customers who engage with your signage are also more likely to take action, such as visiting a website, scanning a QR code, or finishing a sale.
3. Allows You Greater Flexibility
We have already detailed how digital signage affords more creative freedom in your communication tactics. However, this extends beyond asset creation. Digital signs also allow you to remotely manage schedules, players, users, and everything else tied to your digital signage. A last-minute meeting was called for 2 p.m? It can be added to your calendar immediately. Have an event that you do not need the assets for again until next year? You can set up playlist groups that will automatically disable that content after a certain amount of time. Ultimately, digital signage gives you complete control over your content creation and distribution.
And this is all without even considering the host of apps digital signage providers implement into their systems. Depending on your business, certain displays can be reserved for specific functions. Live-traffic updates and bus routes can be a part of any layout design. Interactive kiosks can dispense health materials such as gloves and hand sanitizer. Digital signage can even help you stream live TV without a cable box! The limits of digital signage are only hampered by your imagination.
4. Engages Your Audience
We have discussed how digital signage can engage consumers in ways traditional media simply cannot. Scanning a QR code, interacting with a touchscreen, or planning transportation routes are all great ways to engage your viewers. But the ways in which digital signage can engage your audience goes deeper than that.
Many restaurants, for example, have begun implementing interactive kiosks they can order from. This gives consumers the power to control their own experience. Digital signage cuts down on perceived wait times in general. That is because digital signage is able to engage your audience without employee interaction. As a result, customers serve themselves while employees focus on other tasks.
Where To Get Started
If you are convinced digital signage can serve your business but do not know where to start, don’t panic! Reading our complete introduction to digital signage will give an in-depth explanation of what to expect when working with your signs. Additionally, you should know what to look for when searching for hardware and providers.
When looking for a software provider, it is important to know beforehand what exactly you will want to use your signage for. That way, you can immediately determine if a software provider has the capabilities to implement your strategy. From there, looking at what apps & integrations they offer will give you an idea of how you can expand your approach.
Hardware must be considered as well. Many players can stream simple signage, but for more advanced functionality, you will need a beefier player. Luckily, REACH lists what players we recommend the most and can even provide pre-configured hardware at an affordable price. Check out what players we recommend by clicking here.
These are all important factors to consider when selecting the best digital signage company for you. At REACH, we want to make this as easy as possible. Our customer support is here to help 24/7 and our install coordinators and account managers will be with you every step of the way. To request a free demo, click the button below and start your digital signage journey!
